YELLOW JOURNALISM

If It Bleeds, It Leads. No Matter Whose Blood It Is.

In early 1898, William Randolph Hearst needed more readership for his newspaper, the New York Morning Journal . He figured a war would do the trick. The paper had been covering the Cuban Revolution since 1895, as had the Journal’s chief rival, Joseph Pulitzer’s New York World .

How Fake News Got Its Start: The Circulation War of 1898

The demise of the newspaper is forcing many to have to figure out how to set up shop themselves; whether through online outlets, podcasts, or social media. Many of these pioneers are idealistic and determined to present the objective truth in their specialty.