The data is fascinating and rather unnerving at the same time. In about an hour’s time, Mr. King created a fake news website, put together a fake news story by re-using a popular one he had seen, created a fake news page on Facebook, created a fake ad promoting the fake news from his fake page, targeted the ad to the groups most likely to salivate over it, specified his budget of about $50.00 and then clicked “place order.”